Introducing Text Magic – our text alert system

What is a text alert system?

Text Magic is a business text-messaging service for sending out notifications and alerts to all our people. It will let us send text updates and news on the latest developments to our colleagues across the Group, no matter where they are. It’s a service which many leading businesses already subscribe to and we believe it will be a useful way to keep our people up to date with developments and plans – particularly over the next few months.


What do I need to do?

Nothing. We’ve worked with a ‘data checker’ in your business area to confirm your mobile number, and that you’re happy to be contacted this way.

It’s also worth  saving the BTG text alert number onto phones in advance – that way, the texts won’t be blocked. The number is 07860 021262.


What sort of information will I be receiving via text?

Text Magic won’t be replacing our current internal communication – and we won’t be bombarding people you with texts. It’s a way for us to keep our people – especially people away from the business, or without access to a work email – up to date with key developments.


How does it fit with data protection?

As you’d expect, our text alert system is aligned with our GDPR policy. Numbers, not names, are saved to the text alert platform and Text Magic themselves have robust security and GDPR practices in place.


What if my mobile number changes or I leave the business, will I still get alerts?

If you change your mobile number, you need to ensure that your information is changed on through self-service (or by informing your line manager if you don’t use Self-Service).

Because Text Magic will be updated with data from our Self-Service system before we issue a text, if you leave you shouldn’t receive a text.


Can I opt out?

You can, though we believe it should be a useful service for everyone. Just flag to your data collector or email if you’d like to opt out.


What if I, or my colleague, didn’t receive a message?

We hope everyone for works for Bettys & Taylors will receive these texts – unless you opt out. If you think you’ve been missed, please let us know on