Planting 1 million trees in Kenya

Our family business has launched its latest ambitious conservation project, building on over 25 years of planting and protecting trees around the world. Working with partners in Kenya we’re supporting a project to plant nearly 1 million trees in tea producing areas of Mount Kenya.


Over the next ten years we’ll be working with the Kenyan Tea Development Agency (KTDA) and the International Small Group Tree Planting Program (TIST) to help small groups of subsistence farmers to plant trees and support reforestation. The trees will deliver broad environmental benefits, such as soil and water conservation, while also bringing direct benefits to the farmers themselves. By working in small tree planting ‘clusters’ farmers will develop their technical and agricultural skills, while the trees will also provide food and additional sources of income. The farmers receive annual payments for each planted tree and, longer term, collect revenues as the trees grow and sequester carbon. Schools will also form part of the clusters, promoting the importance of environmental conservation and tree planting to future generations.