Trees for Life

Over the last 30 years, thanks to our Trees for Life campaign, we’ve planted 5 million trees around the world. Our commitment to tree planting started in 1990 and since those early days we’ve planted trees and supported conversation projects here in the UK and in tea and coffee growing regions around the world.

Trees for Life was launched with a pledge to plant 1 million trees.

As a business that relies on agriculture for much of its produce, it makes sense for us to care for the health of the environment.  Planting trees around the world and protecting hundreds of thousands of hectares of rainforest has taught us the value of trees – not just for our planet, but for the communities who directly depend upon them.

Over the years our projects have directly enhanced local environments  by reducing soil erosion and flooding, and improving water conservation; played a role in combating climate change through rainforest protection and carbon sequestration; supported families and communities by providing food and enhancing livelihoods; and promoted environmental education, particularly with the young. We’ve worked with leading charities such as the Woodland Trust, Oxfam, Groundworks and the Rainforest Foundation UK.

One of the largest schemes we’ve funded was a five year project in tea-growing regions in and around Mount Kenya. Here we’ve worked with The International Small Group Tree Planting Association (TIST) and the Kenyan Tea Development Agency to plant over 1.5 million trees. The project also played a role in helping both our tea and coffee products and our business achieve carbon neutral status.

In February 2020 we celebrated the 30-year anniversary of the campaign, which has now supported the planting of 5 million trees around the world. You can watch our 30 Years of Trees for Life video below.


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