Our Values

Being a family business, it’s no surprise that we think of our business as a legacy, to be handed down to future generations of stakeholders. By stakeholders we mean everyone who contributes to the business’s success: the family owners, the people who work for us, the communities we operate and trade in, our suppliers and our customers.

In practice, our business is guided by a set of principles which we call the Six Ps – Prosperity, People, Planet, Product, Passion and Process. These principles underpin everything we do – the decisions we make and the way we operate our business.

Prosperity

We’re committed to remaining an independent family business and expect business strategies to be built on enduring economics.

People

We’re committed to a stakeholder model that values all our stakeholders and rewards them fairly.

Product

We care about quality and exceptional customer service.

Process

We believe in Swiss precision and attention to detail, lived in relentless operational excellence, with common sense, clarity, simplicity and agility prevailing over bureaucracy.

Planet

We believe our environmental approach should go beyond compliance and good practice in areas where innovative leadership initiatives sustain and may have a positive impact on our relationship with the planet and enhance our reputation.

Passion

The deep love and belief in what we do is the pounding heart of the family business. It lifts the spirit of all around us and creates our uniqueness. For the family shareholders, this pride and passion are valued as highly as prosperity.


Our Values

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Our family business was founded by Frederick Belmont, a Swiss Confectioner, and began with the opening of the first Bettys tea room in 1919.

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Now a fourth generation family business we’re committed to being a responsible business that cares about and shares its success with stakeholders.

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Find out about our Board and Collaborative CCEO.

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