Our Vision

The family’s vision is to build a great Yorkshire family business, creating prosperity and pride by doing what we believe in.

And what we believe in is doing things properly: providing our customers with the best products and service, being a great place to work, and sharing our success with all our stakeholders including our local community, suppliers, and environment.

Our Values

Being a family business, it’s no surprise that we think of our business as a legacy, to be handed down to future generations of stakeholders. By stakeholders, we mean everyone who contributes to the business’s success; the family owners, the people who work for us, the communities they live in, our suppliers, and our customers.

In practice, our business is guided by a set of principles which we call the Six Ps – Prosperity, People, Planet, Product, Passion and Process. These principles underpin everything we do. You’ll find examples of some our values in practice in Our Responsible Approach to Business.

Prosperity

We're committed to remaining an independent family business and expect business strategies to be built on enduring economics.

People

We're committed to a stakeholder model that values all our stakeholders and rewards them fairly.

Product

We care about quality and exceptional customer service.

Process

We believe in Swiss precision and attention to detail, lived in relentless operational excellence, with common sense, clarity, simplicity and agility prevailing over bureaucracy.

Planet

We believe our environmental approach should go beyond compliance and good practice in areas where innovative leadership initiatives sustain and may have a positive impact on our relationship with the planet and enhance our reputation.

Passion

The deep love and belief in what we do is the pounding heart of the family business. It lifts the spirit of all around us and creates our uniqueness. For the family shareholders, this pride and passion are valued as highly as prosperity.

Bettys & Taylors of Harrogate is an independent family business, passionate about some of the finer things in life – beautiful tea rooms, handmade cakes, traditional breads, proper tea and top quality coffee. We're the business behind Yorkshire Tea, Taylors of Harrogate coffee and the famous Bettys Café Tea Rooms.

Our family business takes great pride in its ethical trading relationships, its commitment to being environmentally responsible, and our approach to being a great place to work.